Wednesday Nov 02, 2022

Ad consultants almost always give you the wrong advice on this EP-044

Blake Beus  0:00  
It's been a couple it's been a couple of weeks. Yeah. You've been traveling. I got COVID. Yeah. And then we're back. But yeah. So you you read something on Facebook's documentation. Yeah.

Greg Marshall  0:14  
And I surprised you and I never redacted.

Blake Beus  0:17  
Yeah. Because usually their their advice is bad. Yeah. Every time I've talked with a Facebook rep, the advice has been at the grid has not worked and when I've tried it, but so I wanted to pick your brain on what this was, well go over it, it

Greg Marshall  0:32  
almost. So basically, what it was, is, in the documentation, I was just making a training video for our clients to help educate them. So when they onboard, they understand what to expect when they're running ads, because a lot of our clients either have run ads a little bit in the past, or none at all. They've just started running businesses, and then know that they need to advertise on social now. So what I looked up was interesting. So the in the documentation, I read it said, you should only have one ad per ad set. What? And I so I had to check a couple times, because I was like, this is documentation. And I had never seen this before. And so when I was reading it, I thought, well, this is interesting, because a lot of the accounts that I've had the most success with, I've always used this tactic, but did horizontal scaling, while using the existing post IDs, we even did this with you. Yeah, yeah. And the interesting part was, in the documentation, I should find the video that I created. It said like, the problem, especially when you're running the ad is, the more ad you have, the longer it takes the algorithm to learn, because it has to it just has that many more testing points. Sure. And so what I thought was interesting about that, though, was when I first started that, I was like, okay, that's the opposite of what I've heard, in many ways, cases, where they say when you're testing ads have multiple ads running to see which one works. Give it enough information. So the algorithm has something to work with. Right. And I thought, That's interesting, because that's essentially mostly what I thought and mostly what you hear. Yeah, right. And so this is like a contrarian thought. And the funny thing is, as I started analyzing a lot of the accounts that have scaled really big, we actually used the single post id and did heavy horizontal scaling, with no multiple ads in the ad sets, only one. And so at one point, I remember getting yelled at actually by a client, because they didn't like how I set it up. But it was working, which is I had a campaign. And I had like, 20 ad sets in there. Yeah. But all the same ad. Yeah. And it was running, and it was absolutely crushing it. And I was, but they're like, well, people are gonna get tired of seeing this ad or whatever. And they were overly concerned about this. And so I stopped doing it, right. And then the account starts and not, you know, goes well. And the sad part is this has happened multiple times where clients have this same objection. And then we try it, where you got a bunch of ads in there. And it just, I've just never seen it work when it's like a ton of different ads.

Blake Beus  3:31  
First of all, it it always kind of blows my mind when something's working. And the clients like, Oh, I'm afraid it might stop. Yeah, maybe work. So instead, let's turn it off in advance some

Greg Marshall  3:41  
all. Let's make sure it doesn't work.

Blake Beus  3:45  
Make sure because the most surefire way to make sure your ads don't work is to turn them all off. Yeah. Right. Like, and I just don't get it. Taking a step back with with messaging. I know a lot of people are concerned Well, what if What if people get sick of it, and they get annoyed? And I think that's a very common thing that business owners think they constantly think I don't want to be that annoying advertising person. And we take a step back. I don't know if you've you've probably seen these, but in Utah here, there's this one legal firm that has this phrase, one call that and they've done it on radio, they have have it on billboards. And they've done that since the earliest time. I mean, I moved it to Utah in the 90s. Yeah, they were doing it in the 90s. Yes, same phrase. Yep. And we're recording this in 2022. So we're thinking, you know, this is 25 years of the exact same catchphrase. Yep. And is it annoying? Absolutely.

Greg Marshall  4:48  
But do we remember it?

Blake Beus  4:50  
Is it working? Absolutely. It's working. You've

Greg Marshall  4:53  
moved here. You said at the 90. Yeah. I'm not even from Utah. And I knew that Fraser

Blake Beus  5:00  
Uh, it's, it's it works. And and so I think I would probably say first and foremost, just just from a business owner perspective, you're listening this, you're thinking about running your own ads or whatever. If the ad is working, don't worry about being annoying, especially with online ads. If people find it annoying, they can actually go in and say, Don't show me this ad anymore. Yeah, because and they're not going to be your ideal client. Anyway, people have control over seeing those ads online now. And so I wouldn't even worry about that I would worry about is this working. And if you're running an ad, and it stops working, maybe at that point, test a few new creatives, and then scale those new creatives. But if it's working, yep,

Greg Marshall  5:46  
let it let it work. Well. And here's here's the other thing. So that was one. And then I'll go into the theory, kind of what we started talking about the theory of why people always do the opposite. But the second thing that I saw on the documentation that I had never read before, like I said, I will be a front. I never really read documentation, I just test to figure things out. But I was just doing this to help the clients was it said, whatever your target CPA is, make sure the budget is 10x, for your daily budget of that CPA. Oh, really? I've never seen a specific number. And I remember in the past, I used to look for that. Yeah, and I've never seen it before, but in the documentation says, multiply your target CPA by 10. And so that your deal so let's

Blake Beus  6:34  
let's break this down using like, just kind of regular folks language, CPA, cost per acquisition, what does that actually mean to someone that's just new getting into ads.

Greg Marshall  6:43  
So So means every business is trying to do two things, one of two things, when they're running advertising, get a lead. So someone's name, phone number email, or something like that contact info, or get a purchase someone to buy. Now, most people really want that purchase, right? Because that's why we're running ads. So if your target cost per purchase was, let's say, $20, then your daily budget should be $200. Right?

Blake Beus  7:09  
So cost per purchase, purchase cost per acquisition, they basically mean the same thing, except for acquisition could include a lead, if that's the your ad objective, what you're trying to get out of the app.

Greg Marshall  7:20  
Yep. And so they basically said, that's the recommended recommended daily budget for when you're setting up your advertising, which makes sense. That's what made me kind of go deeper into like, the whole single ad thing, because then I started thinking, well, when we're duplicating ad sets, we're still running more money towards that ad. Yeah. And there must be some level of learning on just an ad level. That it the more you invest in it, the more it knows exactly who put that ad in front of. And so I noticed when we were really scaling at one point, we were spending $1,000 a day with one ad. And it was like, previous, or at least not even at the time. I just knew it was working. So I just kept doing more and more of it. Yeah. But I didn't actually have the answer. Like, why is it that there's a single ad, and it almost didn't matter who I targeted? He just was generating buyers? Yeah. And now I look back at it. And it's like, okay, well, that makes sense. Because that ad is getting funneled so much money into it that it has it just figures out who put that in front

Blake Beus  8:31  
of well, not only that, if you think about it, you're also generating some social proof. So we were doing this strategy back with one of my products. We had the one ad you remember this app, it had 135,000 likes on this one app. And so you're seeing this ad and it pops up in your in your feed. And it instantly grabs your attention because it had 135,000 likes. Yeah. And that ad was just absolutely crushed it and that was our number one moneymaker. It was it was and it was a super simple ad. There wasn't anything unique or particularly inventive or creative about that ad. It just it just was solid, straightforward language clear offer. The coloring stood out in Facebook's coloring that was maybe the only really super creative, social proof and had tons of social proof.

Greg Marshall  9:22  
And I think I've heard Molly Pittman talk about this before where she says social proof is a very big it's very important for the ads when you're running on Facebook. But you can never like see, like, well, there's no real explanation like why or how or whatever. You just kind of have to come up with your own theories. But when I saw this in the documentation, that's where I thought like, Okay, so there's there's something to that. Yeah, right. And even right now, a couple of clients that are really scaling Well, there's one in my mind right now that she's up 16 100% Since the iOS changes happen, year over year, and she's not doing small numbers, and everyone that's like part of her group that she's, they've all dropped big and sales. And there's one thing that I know about what those people in that group are doing versus what she's doing. And what she's doing is, without giving away the whole formula, what she's doing is getting good at letting them run, and then showing them to more and more people. Yeah, right. And it's gaining stability. And there's obviously other strategies, we're incorporating with that. But to me, that just shows iOS or not. Here's our theory that me and my immediate buyer were talking about yesterday, we started saying what so then why, why is it recommended? Because I'm thinking there's a specific I'm not gonna say their name. But there's a specific credible, so I'm not saying they don't know what to do credible, like Facebook ads expert, right, that would say, Yeah, we test hundreds and 1000s of different angles, and hooks and images and stuff like that. And I just thought like, Well, how do you do that? Because it seems like, I remember trying to do this technique before, for like a week. Yeah. And I saw some of the worst results ever got,

Blake Beus  11:23  
I think, if I were to pinpoint it, if someone's a really well known, advertiser with courses and things out there, and they're well known, they have a big following all of these things, I think they're playing in a different sandbox than the rest of us, then people, they're, they're spending less. So for example, if if it's a particularly unique challenge to say, I need to spend $100,000, this month on ad campaigns, yeah. And I need that to be profitable. That's a very different sort of problem with a different set of solutions than someone that's saying, I need to get up to spending $1,000 A day profitably, those are very different problems. And I feel like a lot of times these bigger advertisers that have courses and things, they maybe forget a little bit that there are stages to this, and the solutions are significantly different. But if I'm spending $100,000 a month, and I only have one ad, yeah, depending on the size of your audience, you might not be able to spend $100,000, with one ad, unless you you set your settings in your campaign to show that to people, three, four or five times a day. Yep. Were the default setting, if I remember correctly, cuz it's been a while since I played with these things. The default setting in Facebook specifically is to only show that one ad to someone twice a week or three times a week. I think that's the default.

Greg Marshall  13:01  
So the default and there's mold, and it changes. It changes. Yeah, yeah. But But yeah, that so? And that's, that's my point. My point is, what's communicated out there is based off stages. Yeah. Right. And what they're saying, is the message to the market they're talking to, is not incorrect. But a mismatch. Yeah. So they're teaching this, but the people that are doing it are not spending 100,000 hours a month, right, therefore, the vise is going out. It's not applicable, right to the audience that they're actually targeting. Right. Right. And so that's where I'm saying like, because in my mind, I'm talking about the regular business owner, that is going to spend, yeah, maybe $30,000 a month,

Blake Beus  13:54  
right. I mean, we kind of gear this towards people. You know, we when we talk about who we're making this podcast for whatever, we're kind of gearing a lot of this towards people that want to get up to spending $1,000 a day, because that's a significant spend for a lot of businesses. And so that's what we get a lot of,

Greg Marshall  14:15  
and that's what most businesses, most businesses are there. If you were to look at the whole market and slice it up, I bet it's 80% 85% of the people are not really ever going to exceed spending $30,000 a month, right on campaigns, because they're just not at that level. There's only a select few that are like, you know, they run into the problem. You know, Coca Cola. Yeah. And this, this, this guy that I'm talking about? He ran one of the bigger if not the biggest advertising budgets for tech, a very well known tech,

Blake Beus  14:50  
right, so he's playing, he's playing in a different, a different realm, and he's probably really good at that and that's great. But that advice doesn't translate down to someone who's, who's spending three, four or $500 a day. On ads, the the advice is a mismatch. That's a really great way to put it.

Greg Marshall  15:12  
And the interesting part about it is I'm looking at so all the people, this is funny, because I've never questioned this. And so I read this, all of the advice that I see out of the marketplace, and I'm sure there's things I'm missing, but the main ones I see is almost like they're only talking to their it's like rich people talking to poor people about rich problem. Does that make sense? So, so that's like, that's like the comparison. So like, for example, someone who just started off their business is not gonna understand, like, you know, my private plane just broke down last week, and I'm really trying to figure out how to, you know, like, not pay as much or lease it this way, or whatever it's like, well, that's not really applicable to most of the people. But I say that as kind of an extreme example, to be funny. But most of the people that are pushing out the content in the content creators that show you how to do that, yeah, they're really almost speaking to a whole different market than what the normal business owner is going to write their business

Blake Beus  16:18  
like, especially if it's someone that has consistent content on multiple channels. So let's say, I'll pinpoint Neil Patel, he's been around for a long time. I like a lot of his content. But he has new blog articles every week, multiple times a week has consistent social media posts on basically every single platform out there. He's constantly a guest speaker at different things like that. You can't do that unless you have an entire team behind you. And I don't know how big his team is. But off the top of my head, if I were to guess, I would say his team includes probably 20 full time staff. Yep. And maybe up to 50, maybe maybe even more. And that's fine, great. Literally nothing wrong with that. That's fantastic. But you got to understand that some of the advice he's going to give may not apply to you, when you're setting up your very first Facebook ad campaign. And you're and you're, and you're going to spend $100 a day. Even if he says, hey, if I were to spend $100 a day, this is what I would do. The reality is, is he and his team probably haven't started $100 A Day campaign in years. And so he's been too rich for too long, right? And, and it's fine, like, Look, I'm not saying oh, it's bad, don't listen to anything he says I mean, either, but I'm saying is it's a mismatch for what you're trying to do. And he might be missing the point because he's lived in this realm for so long, that things are so easy to him. But he's also got this entire team behind him and a lot of momentum and name recognition. But if you're starting off, and you don't have name recognition, you don't have, you know, 100,000 million plus followers or whatever your your set of circumstances is, is going to be different, a lot different. And I feel like well, when I first launched my very first product, it was a product on how to post consistently on social media. And I launched it knowing I don't post consistently on social media, and I only had about 150 followers at that time. But I am really good at creating systems. And so I made this system and put it out there. And the first month I sold it, I did $37,000 In sales, which was fantastic to me. But those problems that I faced in that, you know, growing that and everything was significantly different than you know, Neil Neil Patel's problems, he's got great advice, listen to his stuff, read his books, but filter that through, okay, how does this translate to me? When I'm just starting out and take that advice and say, Okay, maybe this is great advice, but not for me right now. Maybe, maybe in a few months, when I've grown things up, or I have a little bit more recognition, or I'm a little bit more advanced or something like that. You have to constantly filter that stuff.

Greg Marshall  19:06  
Yep. And I think I'm also thinking of like, for example, you know, the content can Gary Vaynerchuk. Yeah. Or there's another gentleman that does organic, basically, the, the interesting part about so when they talk about content, right? There's several people that have great advice, Gary Vaynerchuk is one Yeah. And a couple other guys that are very credible, and I respect big time, but the advice that they give to maybe the beginner beginner business, it's not going to work as well. For example, one was like, Yeah, I've grown my my business using pure organic content. And then you find out you hear like through an interview, well, how much is that worth? You know, organic content costs? Well, I have a team of editors and a team of this people and I spent $45,000 a month so they need it well done. How does the small business who doesn't even make $45,000 a month. Take that advice at that stage, right? Because they don't even have their their revenues aren't even what you're spending just on editing alone. Yep. Each month and so sometimes it gives not and I'm sure it's not intentional, yeah, it's but it gives the wrong maybe idea or expectation where someone's like, Well, I'm a one man show. And I'm gonna start doing some organic content.

Blake Beus  20:29  
It kind of reminds me of, and I don't I want to say this was Warren Buffett that says I'm probably not, but some some person that had done really well for themselves, had basically said, and you see people make fun of this all the time, but basically saying, hey, the younger crowd needs to maybe stop getting avocado toast and buying that $5 latte every day. Yeah, and start hustling so that they can be successful. And it's like, okay, yeah, maybe we need to save some money, avocado toast and lattes, that's 10 bucks a day. 30 days, that's 300 bucks. Maybe I could save 300 bucks by by, you know, making my own avocado toast or whatever. But that's not gonna make me a wealthy Wall Street. $300 is not gonna do it's, it's not it's not right. So that that advice, while maybe that can help me save me a couple 100 bucks a month? That's not going to like set me up for life. Yeah, it's really kind of unhelpful. And yes,

Greg Marshall  21:25  
it truly is. Because you do hear that, you know, like, one of my favorite phrases that one of my mentors. I used to say, as you can't shrink yourself to wealth. Ooh, I like that. It's it's very, like, it's powerful. Because really, what he's saying is, you know, saving money and avocado toast isn't gonna make you millions. No, because the because the message implies, if I just don't spend money, then I'll accumulate all of this wealth. But if you think about it, if you don't spend any money, and let's say, let's say you make $3,000. And you figure out a way to live off $100 a month. Are you really gonna get wealthy just saving $2,000 a month for the rest of your life? No, no, no. Because what is that? That's like, $24,000 a year, 10 years, that's 240 is still not a millionaire. And you're living off $100 a month? Yeah, you've

Blake Beus  22:18  
got, yeah, you've got you got nothing. Now, if you're bootstrapping, you've got a product, you've got a business, you've got a landing page. And you need you're pretty strapped, and you need a couple 100 bucks to run your first ads, skip some avocado, toast and coffee for a few weeks, and put that, you know, said save up that 10 bucks, and actually put it towards something. Right. That's, that's helpful advice, because that that ad budget could change your life, literally, a good ad campaign, and learning how advertising works, is a skill that can have massive impact on your ability to earn money over time. Yep. And I think so that's what worthwhile

Greg Marshall  23:04  
and I think, you know, so kind of this, this episode is going into knowing where you are, at what stage and then doing the activities that are necessary just for that next step. Yeah. Right. Just like, you know, I talked to one of my clients, we refer to Nike. And we said, well, if you ask Nike, now how to market and yes, Nike, well, how did you get started? marketing plans a lot different, right, waited for the marketing plan, in the beginning was selling sneakers out of a truck, and just driving the places and pushing it. That's the marketing strategy. Now that they've grown using marketing strategies, build a $10 million commercial, and put it out there in the whole world see it right. Now that both work. But both are different stages of your business. And so I just found that interesting. It because it stuck out to me, because I like, you know, consistent self education and learning from other people. And it dawned on me when I read that, I was like, Wait a minute. All the advice that you get, though, are from people that are saying to do the exact opposite of what that just says. But then you have to take into context like, but where are they saying At what point of their journey they saying that from? Yeah. Because when you usually hear the examples, when they start asking people like, here's another one, I heard, yeah, we, we ran some ads, you know, we didn't spend that much. And we figured out what ads work the best. And then we started, you know, teaching other people how to do it. And that's what we did every month. And we spent anywhere between 50 to $60,000 a month to figure that out. And you're like, and the communications like, so you just need to figure out what ads weren't really. But you kind of left out you spent $60,000 to figure that out to figure that out. Well, first you need $60,000 to do that. Right?

Blake Beus  24:52  
And, and not a lot of businesses have a $60,000 per month ad budget to just figure that out, even if there are Successful business. That's, that's hard. And frankly, I wouldn't even recommend that. Just saying, okay, are we're stepping into ads or very first ad campaign, let's slot 60 grand this month in ads, I wouldn't recommend it, we got to figure a few things out. So let's, let's circle back to kind of the initial talking point, a one ad in an ad set, pair that with a CPA of whatever, 10x. And then you want a 10x that as your daily budget? Yes, that's what it says. So let's say I haven't run any ads. I don't know what creatives work. I don't know what audiences are work work. But let's assume that I know how to set up ads. How would I go from there to having one ad, in a campaign scaling horizontally? And like, what what would you be your process to go from? No ads to? I've got a winning ad. And I'm running one ad. And I'm scale.

Greg Marshall  26:00  
So once again, I think there's context left out even in the documentation. Yeah, I think they, the assumption in the documentation is you have figured out what ad,

Blake Beus  26:10  
you figured out a creative and you figured out an audience match for that creative,

Greg Marshall  26:14  
right. So I think that's like, the small details left out. So you know, start there, right? I would say, and you're not actually done. In fact, just yesterday, my mind, I'm thinking, I've been using this process for this one client, and it's worked out beautifully. You can start off as low as five $10 A day still optimize for what you want. Understand, you're not going to get these huge results from it, you're just trying to prove proof of concept with that accurate. Let's say you create a campaign, you create an ad set targeting that you think would work the best based on the ad, and you run one ad, and you run it for a week, you see if it ends up getting either leads or sales. If it gets you a couple of leads, or sales, and you look at the click through rates and all that it kind of looks like it has promise, then take that post idea, that particular ad and then now moving into trying to scale it up.

Blake Beus  27:08  
Okay, that's, that's basically, you got to run some tests. And if you have, if you have the budget, you can maybe run a few $10 a day with maybe some different audiences, or maybe a couple of ad creatives, and you're running 30 bucks a day on three, yep, three campaigns to just kind of see, which is the best audience to add to offer fit. Yep, focusing on alignment, and the metrics that can show you the alignment, like click through rates CPMs, which is your cost per 1000 impressions,

Greg Marshall  27:40  
add to cart carts, whatever any type of high level metric that tells you you're on the right path. But just

Blake Beus  27:46  
don't expect at that budgets that you're going to see a 3x 4x 5x return because, as we've talked about a lot on the show with algorithms, you've got to feed a lot of data into the algorithm in order to get some significantly significant results. But you can run these, run these ads and say, Okay, I'm gonna slot a few 100 bucks to testing this out whether it gets some sales or not, I'm going to come up the other side of this with some knowledge about which target which targeting and audiences seemed to work best and which ad worked best. Now I can combine that together, and run it and run another test and then see if that's good to scale.

Greg Marshall  28:19  
And that's, you know, and it's funny, because as we talked about this, in my mind, I can see a lot of these campaigns where reviews the structure, unintentionally. So it's not like I knew from some level documentation, some that it worked, I just was figuring out that it was working, and was just doing more of it now. But now after reading that, it starts to make a little bit more sense to me. Now why it was written, I actually knew the why. So the theory that we actually talked about today. The other thing that I think is important is if you get the recommendation of running like a bunch of different ads, sometimes that can cause you to make bad ads. Yeah. And this is where I mean, it's almost lazier, because although you're doing you know, technically more, you're not putting the necessary thought of how do I get the audience hooked? Yeah, because you have the, like, luxury, I guess that's what we call the luxury of like, I'm not paying a magazine or TV or whatever, you know, 20 grand is gonna show one ad, you pay a lot more attention what you're gonna say, yeah, when you do that, versus on Facebook, I can just spend, you know, 100 bucks, throw out a bunch of stuff and just see what works, right. And I think it would be in our best interest to just pretend like you're buying ads, to where like you're doing direct mail piece, like once you submit it, there's no changes. And it just, it's gonna go out there, the money you spend is spent. And now you have to hope that you get the results that you want. You think a little bit differently. Yeah, as far as like Well, let me make sure my that hook is good. Put a bit more effort into that. Yeah. And I think that part can't hit, you know, I don't know, I feel like that part maybe has gone away. Because we have the luxuries of technology where you can do so many things and test where you can almost use testing as a way to not think through what you're doing. Yeah. Well,

Blake Beus  30:20  
I think it and we've talked about this before, we've had multiple podcasts recently on messaging. Yep. And with iOS 14, and now 15. And Google has announced that they're going to have an advertiser sandbox, where they're going to start blocking third party tracking on Android phones. The messaging, the psychology of the messaging, your ad hooks, your creatives, that part is going to continually become more and more and more important. And you're going to need to spend more time learning how to write good ad, copy how to write a good video script. And it doesn't have to be sophisticated, but it has to speak to your target audience. And you're going to want to spend more time studying ad messaging, and maybe looking back at the old school ad copywriters, Dan Kennedy, greatest of all time, plugged into that guy. And studying that, that kind of stuff, and focusing on your messaging, and then looking at the advice that is aligned with what stage you are in your advertising journey.

Greg Marshall  31:28  
Well, and the other thing, I think that you'll want to spend more time on this, this is like how it makes you feel like you're going back to old school. researching your market. Yeah, right. Like the other thing that you kind of, can get almost lazy with because of technology is and algorithms do everything for you almost. It's almost like your mom does everything for you. And then one day, you're left alone. They're like, well, you need to clean your house wash it is no insurance, know what to do. And this happens. And you're kind of like, what, yeah, that basically that's my scenario, and I'm 70 years old. What am I supposed to do? Right? Yep. It's almost the same with algorithms, right? They have like, spoon fed us this whole time. And now, as they start to take away these things, you have to now you figure out like, okay, so I can't overly rely just on all these targeting options. I have to like, now know what I'm doing. And I

Blake Beus  32:20  
think it's a good thing. I think it's a really good thing. First of all, I've it's weird coming from someone who helps advertisers, but I'm a big privacy advocate online, I feel like we need definitely more of that. And these are moves towards more online privacy. Yep. And then the second thing is, I think it's weeding out. A lot of the people that are gaming the system that are that are flash, you know, flash by night stealing ad copy, doing doing whatever, knowingly shady things, it's filtering those people out and making it so that the people that are passionate about their product, their audience, advertising, this kind of stuff, are the people that are going to shine and the other people that were just lazy and they knew a couple of tips and tricks to game the algorithm are going to go well. So I think ultimately, this is a good move, but it's changed and we you know, you raised

Greg Marshall  33:09  
you just reminded me so I don't know if maybe my algorithm hasn't hit or what but I haven't seen any luck of those like guru type ads that I used to see all the time. Oh, really? Like I there's one guy but he probably actually knows what he's doing. Right? We'll just say his name Dan Henry. Oh, yeah, but he's

Unknown Speaker  33:31  
legit I don't see his stuff anymore.

Greg Marshall  33:33  
I see a lyric lyric well yeah, lyric I see I see his stuff a lot so he's great. I just like he just seems to be very excited. But But what I mean is like the pool has shrank like more than people that act like you know that they've actually made money you still see them but you don't see the almost like the no name or random people you're like who's who these guys?

Blake Beus  34:00  
It was like what two three years ago you would see also I would call them dude printers Yeah, these guys that are just like standing in front of a Lamborghini they probably rent it and yeah, I'm going to show you how to do all this it's super easy Amazon FBA business was was a big one. I don't see I don't see many. I don't see very many of those anymore. I see. I still see a few of the quote gurus out there, but they're probably a bit more knowledgeable understanding Dan Henry his ad copy while some people I think maybe find him a little irritating. Yeah, I feel like his ad copy and his video scripts always get me sucked in. Yeah, I think he's does a really good job with the content in his ads. And I think he's done a really good with that for a long time. And I think that's maybe why he's still rocking it.

Greg Marshall  34:50  
Well, that's why I said you see the same like, I've seen a Laird for years now. You know, I feel like I know, you know, I've seen some I

Unknown Speaker  34:57  
know I feel like if I saw him on the street, choleric who was Gonna

Greg Marshall  35:00  
go to my end.

Blake Beus  35:01  
I know we've talked about this before we'll we'll sign off after this but one of my favorites with a lyric, because he kind of follows you all over. But it's not super irritating either, but I remember on one he's like, Oh, but you didn't think you'd see me. That's my favorite. And it was like a new retargeting ad. And I thought it was hilarious.

Greg Marshall  35:19  
But But I think he has a true passion for I think marketing and stuff. And so that's why I think, at least for me, I don't get annoyed because I'm like, Hey, he's trying new things. He's always trying to get better. And so how can you not like that? Yeah.

Blake Beus  35:33  
All right, let's, let's, let's wrap this up. Greg. How can people get in touch

Greg Marshall  35:36  
with you, Greg And you can book a free strategy session. And me,

Blake Beus  35:40  
Blake., three, four. The best way to get in touch with me.

Greg Marshall  35:46  
Yeah. So until next time, we'll talk to you guys later. Bye.


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