Wednesday Mar 16, 2022

YouTube ads dominate the eCommerce space

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Transcript

Greg Marshall  0:03  
All right. Well, Blake, I guess I got a lot of questions for you. Yeah, let's let's go deep into I think this this episode is gonna go heavy into E commerce. Yeah. And, you know, I'm just gonna open up to you to essentially start the questions.

Blake Beus  0:18  
Yeah. So all right. So most people when they think about e commerce is like a business or whatever, almost everybody thinks, well, Amazon's out there. They're, they're doing this thing. And Amazon's his whole ecosystem and everything. But I mean, in my eyes, I feel like we're seeing a shift of companies moving over to their own platforms. Like it's like, it's like, what things were 1012 years ago, companies seem to be moving back towards that, because they're kind of getting sick of having things on Amazon and dealing with everything that's going on there. But I wanted on that, on that high level, what are like, are you seeing the same thing? Is that just me reading into things? Like, what are you thinking?

Greg Marshall  0:58  
Yeah, so I am seeing the exact same thing. And to explain why I believe people are doing that is people that own these shops, are learning, you know, they don't want their payments frozen or controlled by another third party. But most importantly, I actually just had a conversation yesterday with one of my clients, saying, even with the Facebook, Instagram, check out they're being treated similar to Amazon, which is they're not able to get their name, email phone number, they just check out through Facebook, Instagram.

Blake Beus  1:31  
Okay, so people are making sales, but they're not able to make repeat customers, because they can't continue to market to them correct. After the purchase? Correct.

Greg Marshall  1:39  
And I was actually unaware of that part. She she brought this up to me. And I thought, okay, so it's similar to Amazon, what basically, the short answer is, people are kind of smartening up and realizing, well, yeah, it's great. If I can sell on these platforms, the problem is, I don't have any control, and I don't own my customer, therefore, I don't own anything, right. So I don't really have a business because the business is all about you owning your customers. And if the other platform, Amazon, Facebook, Instagram, makes you check out and doesn't give you that information, then they still own your customer, therefore, you don't have a real business.

Blake Beus  2:15  
So they're basically just consolidating all the customers for themselves and giving you basically giving you some of that revenue for their customer. And essentially what it is that they're basically saying you have you have products and all these things that you're selling, but these are our customers correct. And so we'll we'll let you make purchases and things and we'll give you some money. So it feels like exactly, you have a business, but in all reality, you're just giving us customers, and we're using your products to gain more customers for us.

Greg Marshall  2:42  
Exactly, exactly. So that's where I think there's there's a big shift, because people are realizing, you know, 3456 years down the road, especially if you're selling like on Amazon, all these other platforms, is when they sell on there, they really end up feeling stuck, like how do I grow my business? Because I don't have a customer list. Right? So I literally have to rely on these third party platforms, Facebook, Amazon, Instagram, to generate my sales,

Blake Beus  3:10  
right? And if they change anything that could be have a huge impact on the business even just like Amazon changing the algorithm for their search. Correct, right? Like, or if some big player comes in and says, Oh, hey, I like that this company's this small company over here selling widgets, they're selling a bunch of them, so are going to bulk order from China a whole bunch, drop them on Amazon for half the price. And now, you know, a small to medium businesses struggling to keep afloat because someone's basically undercutting them on Amazon. Exactly. I mean, they're listed right at the same day, it's the same listing, like it's not a different listing on Amazon, this

Greg Marshall  3:45  
is I'm seeing this also with Etsy, Etsy store owners, as well. All these platforms initially sound super attractive in the early stages when you don't have anything. And essentially what it does is you get tied into the platform, and over time, you start to realize that you're trading in your sales at a cost. And that cost is you don't own anything, right? And that's you're essentially renting a business. And so if you're if you have any aspirations of either growing or even selling, you don't have anything to sell, right? There's nothing there because people aren't going to want to purchase a business with no customers, or no actual control. Just the sales channel.

Blake Beus  4:31  
Right. Right. Right. Right. Okay, so having having said all of that, I think one of the biggest hang ups people might have with launching their own e commerce Store, whether that's on Shopify or something like that, which I mean, from a technical standpoint, point something like Shopify makes it really easy for someone to to launch their own e commerce Store and actually own those customers, even though you're using Shopify. In that ecosystem. You own those customers, the email address, you get everything you get, you can market those. So I think one of the biggest hangups is with with people doing that is they're they're thinking, okay with Amazon, I have all of this built in audience. And so I'm launching my own. I have my own e commerce Store, maybe I've had it for a few years. How do I get an audience? And this is where you come in. This is where people reach out to you. And they're like, Okay, Greg, I need help with this piece of things. Yeah.

Greg Marshall  5:20  
So essentially, what you're saying is, how do I build an audience? If I'm running Shopify? Yeah. What would you recommend people? Yeah, no high level. So number one is utilize any kind of channels that you already have as far as followers or people that understand who your businesses, that's number one, right, so use those to start building awareness to drive them back to your website. Number two, and this is the fastest way to do it. And if if people execute this, it will work, the fastest way to do it is just to start reaching out to people who have access to your customer, and negotiate a joint venture deal with them. Mm hmm. So for example, if you're selling personal training, products online, find people who are talking to people about nutrition, or maybe if your target demo is women between 25 to 54, find an audience or a business that has access those customers already work a deal and say, hey, I'll give you a percentage and affiliate percentage, or we'll split the revenue, or I'll pay per customer that signs up. And this I'll track it with a promo code, but go that route. Those are the to me, it's just start there. If you just focus on that, you will start to build an audience. Yeah. And then you'll be able to generate customers.

Blake Beus  6:41  
And and a lot of E commerce platforms nowadays make make that pretty easy. Yep. Right. Like, you probably have seen some influencer in whatever space saying, hey, click, go over this website and use this promo code to make a purchase, and you get a 10% discount, that promo code is what then the company can use to say, okay, all of these purchases came from your social media efforts, and therefore will pay you a percentage of that revenue based on whatever agreement we have. So it's not like it can sound intimidating. But it's not that hard to

Greg Marshall  7:14  
execute it is, in fact, it's really, it's surprisingly simple. If you just do it, if you just reach out to people, this is where, you know, salesmanship and negotiations. And if you're not good at this and find someone who is to help you do this, yeah. But basically, all they need to do is reach find the people out there that have the audience, and negotiate a deal. I don't want to say guarantee, but a super high likelihood that if you were to make a list of 20 3040 people, and then execute on that list that day, within two to three days, you can have a deal.

Blake Beus  7:52  
Yeah, I would say it's pretty fair, because most of the people that have larger audiences, they, they've put time into scooping up people for this exact reason for other companies to reach out to them and say, Hey, we want to do some sort of a partnership where you get a revenue share on all the traffic that you send over the the one thing I would say is I would not pay someone to just post no talking about you, it needs to be some sort of a revenue share or something like that. Not only does does that mean that the influence or whatever could actually make more money, but they're more invested in getting people to actually come over and make a purchase. And you actually can see

Greg Marshall  8:34  
the model and to actually clarify something have you brought that up, the one thing you want to do and in order of value is actually if you reach out to a company, an influencer or a business, you actually want them to if they have an email list, that's the most valuable. So that's the first offer you want, Oh, good point going second would be on their social media feed. Third would be on their story reels. That's the value ladder. So typically, when you reach out to an influencer, they'll try to sell you on the story, not the feed, or their email list. So the influencer, the business that you talk to will try to sell you in reverse. What you want to do is negotiate in the order I just told you email feed store story and you pay accordingly. So if there is a price that they want you to pay, the highest price one is should be the email and the lowest price one should be the story. Right and it should be in that order. And if they try to do it the other way. That's that's not good. Yeah. So that you don't want that because the exposure and click through rates are not as high on stories as they are an email. Email marketing list. Email still number one best highest converting sales channel. Hands down, no doubt about I don't even have anything else to say, when it

Blake Beus  10:03  
comes. I would hazard a guess if an influencer hasn't if you ask them about that. And they say, well, we don't really have an email list, that influencer probably hasn't put the time and effort into getting the type of people that actually purchase, follow through. So that may not be that may be a sign of a partnership. That's not that great. Yeah,

Greg Marshall  10:21  
it could be that. Or you could also try to essentially teach them or groom them on how you would like them to post. They might just not be as business minded. Right? Right. So there, they understand how to build a big audience. And they understand algorithms and things like that. But they don't understand the business side. And this is an opportunity for you. This is why you want to have written down strategies on how you're going to pitch. Because you could say are the campaign I want it to look like this. It needs to be on the feed it nice to have these types of words, the ad picture or creative needs to look like this. In order for us to get the biggest one.

Blake Beus  11:01  
Yeah. Okay. Okay, so we've we've done the low hanging fruit now let's talk about ads. Because yeah, before we turn the microphone on you were talking to me about some unique ad strategies for E commerce. Sure. It's no joke. It's no secret that E commerce and ads have gotten together. I mean, I see I see E commerce ads on Facebook all the time. And yeah, Instagram. Google Shopping. Yep. Uh, you've been using YouTube? Yes. E commerce, which I feel like not a lot of E commerce businesses do. Yeah. So

Greg Marshall  11:31  
with YouTube, what I'm finding is you can target so there's some audiences that I've been testing with that have been working well. And they're pretty targeted. So the custom intent audiences, which is different than keywords, or in market audiences, custom intent is basically you put in a bunch of keywords of people that would have searched out these terms on Google, like, for example, like, pizza place near me, you would put that in a custom intent audience, instead of a keyword audience, okay? Because what you're you're actually piggybacking off the previous search history on Google, which makes it more relevant. Then if you put it in the key words, that means the meta tags and YouTube video is tagged that way instead of what they've searched. Oh, okay. Okay. So that's the difference. Now, those audiences are like really targeted, I've been looking at the the ad placements worth, because usually, that'll give you an idea of like, how targeted the ads are, okay, is if you look at where the ads are being placed, if you see like in a bunch of kids channels, you know, then you know, it's not very targeted, right? Kids are seeing your ads not right actual people in market.

Blake Beus  12:44  
And this is this is a not really a unique thing. But a lot of people that have run ads on Facebook, this is kind of a new concept. Yeah. Inside of the Google ads platform, you can actually see which channels your ad showed up on right. You can see which websites Yes, your ads showed up on if you're using like the Display Network to show things outside of Google, which apps which apps like us, because because Google owns, you know, the Android ecosystem. So if your ad is showing up in apps, and on a quick side note, I had one, one client that was helping with the did e commerce software as a service for E commerce companies and and our app ads were showing up in all these kids games. Yes. And they it was just, it was wasting our budget. And we could so we had to adjust our targeting to make sure that didn't happen. But you couldn't you can't really do that in Facebook. So that's a new concept for people coming from Facebook over into Google. And it's a helpful bit of information. Yes, really helpful.

Greg Marshall  13:44  
Well, and the cool thing is it also itemizes where the conversions happen where the clicks happen, so that you can expand on the strategy. One thing you can't do, like on social media platforms is you can't really tell like, where or when the person saw the ad, like what their kind of mindset was, right? Right, because they're scrolling. But if you use Google, it'll show you channels on intent, like they clicked on this ad, while they're watching another ad. That's similar to what topic you're talking about, which means the intent is higher, right? And you can kind of use that to build out strategy, right, which is great. So this is something that is, in my opinion, stronger than just social media ads, because you can you get more insight on what people are doing, and what is working and what's not. And then you can double down on strategies that work.

Blake Beus  14:37  
Right. And I feel like Google is probably of all the ad platforms out there. Google is by far the best determining intent. Yeah, mostly because of the Google search engine, right. And so you have the Google search engine and that information and that intent can pull over into YouTube because they're owned by the same company that are they're very hot. integrated. And so that's one of the reasons why it feels like you're saying the in the custom intent. That right? Is why that's working inside of YouTube. Because you can say, Okay, I want people with this intent, and Google take all of that data from their search engine, and then show that ad to the read those people in YouTube. Exactly. And so that's one audience, another audience and I, I always get this backwards. So though, you know,

Greg Marshall  15:27  
don't quote me exactly on the name of the audience, but it's where you create the same type of a custom intent audience, which is similar audiences to URLs. Okay, so that's another good one.

Blake Beus  15:40  
Interesting. I've never actually heard of that one. Yeah, and I've run a lot of YouTube ads. Yeah.

Greg Marshall  15:44  
So basically, what you do is, when you're creating the audience, you plug in a single URL of the type of customer you want to go after. So for example, you're selling dog food, you'd find a dog food website, find that website, especially if it's high trafficking, and then you'd plug that in. And then Google finds visitors that you know, quote, unquote, match. This might be the same visitors but quote unquote, matches those website audiences. And then you target those people. What first thing that basically saying is, people who are shopping on those websites, you'll also get in front of

Blake Beus  16:21  
interesting interesting and so the, I would have to say the the, you know, you might be a listener out there that's thinking but wait, wait, wait, didn't the iOS thing make retargeting or whatever, based on website views, less effective and, and yes, but you got to remember they Lupul Google's search engine is the biggest search engine ever. So maybe Google can't track quite so well, once people are on that website. But they know who's searching for that website. And who's going to that website, regardless of what Apple is doing, because you're using the Google search engine?

Greg Marshall  16:53  
Plus, Google is so much bigger. Yeah, Dan, all these other social people don't realize that they're way, way, way bigger. Yeah. So even if you took away 20% of the data, Google could have got that 80% is still significantly larger than any social media site has on anyone. Right? You don't I mean, and so that being said, it's tough to and unless Google decides to shut itself down, then it's gonna be pretty tough to eliminate. Right? All that data. So therefore, Google, longterm wise, I feel like has the best chance of you running into those issues of the iOS and apple on third party because they actually own the other. The other main competitor? Yeah, right. Yeah, Android?

Blake Beus  17:41  
Yeah. Yeah. Okay. So we're talking about using YouTube and people are thinking, Okay, we've talked about targeting, what does like an E commerce YouTube ad look like? Right? Because there's different ways. Yeah, put an ad inside of YouTube. And not all of them are video?

Greg Marshall  17:55  
Sure, sure. So on if you use if you do use video, the ones that work the best are the ones that are similar to the TIC TOCs, with a really, really quick explanation kind of highly engaging, quit fast, choppy to keep the attention of the buyer.

Blake Beus  18:12  
So you've got like a cut happening every second second or half something like Thank you.

Greg Marshall  18:16  
That's the word. I was like, Yeah, cut, right. So you've got cuts kind of happening. You're showcasing your products? And then obviously, you're telling them where to go.

Blake Beus  18:24  
Okay. Okay. And then we've got the, you were talking before this, you were talking about the discovery ads? Yes. So tell everybody what a discovery ad is. And so using

Greg Marshall  18:36  
those, if you use like YouTube discovery ads, what that basically is, is it's it comes up in the suggested on the right hand side, or under video that someone's watching. And essentially, what what's good about that is you can build audiences with those types of videos. And then retarget, the people that watch that video as an ad, so then, you know, they're actually really targeted, because you put the initial targeting end, right. Okay. And so that's a, it's a really, like, effective way to, you know, do an air quotes, like, organically, it's more of an organic click right? So they have to actually click it to watch it versus an in stream AD, the ones that show it right before you're watching it, it's more interruption, right. And so the quality, not the quality, but the intent of that user is not as high as someone who saw your video, and then chose to click Yeah, to watch it. Right, right. So there's a difference. And so that's a good way to build high quality audiences is by using the discovery app.

Blake Beus  19:42  
Okay, so a discovery ad. It shows up on the sidebar or under a video and I choose to click on it and that takes me to a video correct. And that's a video ad of mine. So someone chose to click on that sidebar link and now they're and now they're sitting there watching my ad correct. And then you were telling me the watch times

Greg Marshall  20:00  
Yes, so wash times are okay, on Facebook and most, you know, social media platforms, the watch times are only like three seconds. Right? And so, because of that, even if you run video campaigns, it's tough because on those platforms, you're you're paying for people just to watch some three seconds, which we both know to watch something three seconds, there's no intent, right? It's literally, you know, I saw it skipped it wherever. Right? On discovery as both well in stream and discovery. On YouTube, just in general, the average watch times are significantly longer. So we're talking 3040 50 seconds, a minute, two minutes, sometimes even more. Yeah, right. Think of how much more of an intent and how much more someone is kind of being, you know, indoctrinated into your brand. By watching that much. Right, right. 30 seconds is a pretty long time for someone that didn't expect to watch you. Yeah, right. Right. And a minute even more. So the watch times are much better. And if if you're using In Stream Ads for conversions, which is when you tend to use those, the industry matters, you don't pay unless they watch 30 seconds of your video. Which is way better, right? Paying for if someone watches 30 seconds, I don't

Blake Beus  21:23  
think people realize how powerful how big of a difference that is. That is an absolute giant. If on Facebook, you're paying if someone just sees the video, like not even if it's like three seconds sometimes, right? Exactly. Like if if someone scrolls past your video you got paid for you had to pay for that set of eyeballs looking at it. Yep. In YouTube, you know, you don't pay unless someone watches your in stream ad for 30 seconds or more. Yep. That's a huge dummies

Greg Marshall  21:52  
that here's here's the difference. Example one, three seconds. Hey, what's going on? My name is Greg Marshall, Skip, done three seconds. Right. Here's the other one. Example number two. Hey, guys, guys, me Greg Marshall. I'm going to talk to you about Social Media Marketing ads and how they can impact your business. And why you should really be thinking about using Facebook, that and that wasn't even 30 seconds.

Blake Beus  22:15  
That was 12 seconds. I kept an eye on that you there's so much more information in there and so much more opportune and grab someone's attention if you

Greg Marshall  22:22  
hit skip at 27. I didn't pay for them. Yeah. As the advertiser I don't pay for but you still saw and heard all you still

Blake Beus  22:30  
Yep. Yeah, someone still saw and heard and everything. But you weren't. You weren't charged that. So? I mean, look, I feel like moving forward, with all the things that are happening in the ecosystem and everything. I think we're gonna see a ton of advertisers, the good advertisers, shift from, you know, 80 to 90% of their marketing used to be on Facebook. Yep, I think you're gonna see that shift, and maybe see 80 to 90% of their marketing is on Google, Google Google system, and maybe even YouTube, just specifically. And then maybe just to maintain a presence. Maybe 10% of their marketing is on Facebook, or Instagram or something like that.

Greg Marshall  23:08  
Well, and I agree. And the other thing with E commerce too, that you should implement Google Shopping, you should definitely implement Google Shopping, because you can get just as good a results that you were getting on Facebook years ago, or better. And those are the ads that show up in Gmail on the side of YouTube, under certain videos, specific websites. Same thing, you can go after custom audiences and market audiences, things like that keywords. You should also implement, the more traffic you get, you should be utilizing brand search. Oh, interesting. Brand search does extremely well. I have one client that we got, um, I want to say 300 conversions in the last maybe seven or eight weeks, just on the branded search, really. So explain what branded searches branded searches, like let's say you run an ad, let's say your your pizza hut, right. And you're running YouTube ads, and you've got blog posts, and you got Facebook posts and all that. Well, what happens is we all we all do this, which is if we see a brand we don't necessarily know. But we're seeing them everywhere. We tend to go to Google and type in who that is. Right? So we would type in pizza. Now, if you don't have the branded search ads will show up at the very top of the Google search, like ecosystem. And your ad will pop up for pizza be triggered and it's a guaranteed way to be number one. Now this is why it's important. Number one, you want to capture those. Some people say why would you do that they want to convert anyway. No, that's not true. Because if if you got other campaigns running, and you're really building brand awareness, people that don't really know you but want to know more about you're going to type your name. Yeah, right. If you do that, if you're not like basically buying that key term, your brand name, then you're going to lose out on that traffic because maybe your website is not ranked number one on Google or could be another website, right? And the other thing is, competitors can bid against that name, and knock you off your own brand name. Right, right. And so what you want to do is you want to go to Google search ads, and basically pay for anytime someone specifically looks up your brand name brand, so that if you have all these ads running, you're able to capture everyone that is looking up your brand name, because you should own that because it's your brand name.

Blake Beus  25:42  
Right? Yeah. So to deviate from where you were going with all of that? I know a lot of people out, you know, you might be thinking, Well, I've heard search ads are really expensive now. And that can be true, sometimes based on industry, lots of things. But branded ads are generally relatively cheap. They're

Greg Marshall  26:02  
so they're insanely cheap, just customer, his average order value, as is about $80. His cost per conversion on his brand search terms is around five.

Blake Beus  26:12  
So yeah, see, that's, that's insanely cheap. Because I'm sure you know, people think well, sometimes I have to pay 1012 $13 per click on search ads, but branded ads, it's, you're charged based on relevance. And if this is your brand name, it's hyper relevant. And anybody else out there any competitor that's bidding on your brand name has to pay sometimes five times the cost to get above you. Yep. And so you can hop in there and do a branded search with a low dollar amount, and still be number one, whereas all of your competitors would have to bid, you know, like I said, five times 10 times more. But if you're not in there doing that with search, then your competitors can get up on top relatively cheap, because there's no competition because you aren't doing that. And that's why it's so important

Greg Marshall  26:59  
to do that. So essentially, what you want to do is you want to make sure you have branded search campaigns to capture all the traffic that is even coming from other traffic sources. Another thing I like to use, I don't know how many people use this, but I know I like it as a marketer to think I prefer changing the attribution to first click, versus last click okay. And the reason for that meeting, the credit goes to the ad that they first saw, okay, the reason why I think first click means more than last click is because that would give me a better indicator of first time exposure. Right? Because if if they saw if this is the ad they saw first, and then they bought, to me that's more valuable than an ad that they saw last. Because last click feels like it's eliminating credit from every other marketing activity, which is not true. There's no such thing as like, there's one ad only that convinced someone completely, especially if you have multiple channels, right? So instead, I like to do first clinics a lot of sense to make sure if they saw this ad first and then they convert it. To me that's what that weighs more than an ad that like you know, let's say do retargeting ad and, and you do last click, all that's going to do is just take the traffic that probably would have converted anyways, and give the credit to that right versus first click. It's like, this is the first ad they saw before they did all the other activities are bought. That makes a lot of sense. That's that's what I really never

Blake Beus  28:40  
I actually never did that. And the default is last click last right? So you've got to make sure you go in there.

Greg Marshall  28:44  
And yeah, you have to change that you have to change it. But that's as a marketer, and even as a salesperson, that's I look at it because I'm like, if I see an ad for the first time, and I know Oh, wow, that's, that's incredible. I gotta click that. But then I don't purchase for a few days. But I I've seen all this other stuff that first as should get the credit. Because if if it if I did not click that, then I most likely

Blake Beus  29:09  
wouldn't have triggered all of the other I would have triggered everything right. So therefore

Greg Marshall  29:13  
the first click matters more than the last click in my opinion. Yeah, there's probably other people that would argue that Well, they'd be wrong. And I'm not saying they're, they're wrong. Yeah. But I'm just saying in my mind, the way I think about it is the most important interaction when it comes to Martin, because that's what everyone wants to know. Is that first one, what got them in? Okay, what got him into the ecosystem? So,

Blake Beus  29:38  
yeah. So if I were to take a big step back, while we're wrapping this up and look at a high low level view of what you're talking about here, it seems to me that Google and the whole Google advertising ecosystem for E commerce, once you hop in, there's a lot more breathing room to grow. There's a lot more ways you can take your ecommerce strategy to the next level. So say you maybe only have the bandwidth right now to do some simple YouTube ads, whatever, but that but once you get that going and get those processes in place, you can open that up to branded search, which is super easy, right? Like you can tack that on. And you can open that up into Google Shopping, you got open that up into Google search, and even the display ads and everything like that. So there's like, a lot more breathing room because I I would guess that a lot of E commerce businesses right now that are still trying to advertise heavily inside of Facebook, are feeling suffocated. They're feeling the pressure, they're feeling a lot of pressure I ceiling, they're feeling a little called claustrophobic want on what they can do. Whereas hopping over to Google, you've got a lot of areas to expand.

Greg Marshall  30:49  
Well, let me to simplify what you're even saying. Remember, on social media, everyone is competing for the same exact placement, the feed? Yeah, or the story, right? On Google, that's not the case. If you're doing branded search terms, you're only competing with a certain amount of people, right? For your brand name. If you're using YouTube, you're only competing with certain amount of people for that particular website, or that particular keyword search. Right? Not the whole world. Right? That's the part you have to remember is in social media, you're competing with real estate agent for the same space, as someone's on dog food.

Blake Beus  31:27  
Yeah, because I only have one newsfeed, right likes to Facebook, I only have one news feed, and I see a couple of cat videos from my friends. Yep. And then the first ad there is, whoever is trying to target. Yep. Whereas inside of Google, I don't necessarily have a YouTube feed correct, per se, correct. I go to YouTube to look at some things and based on what I'm doing there is then what I'm going to see. So

Greg Marshall  31:54  
unless people are bidding against the exact same intent as you right, then you're really competing only against a much smaller audience versus on a newsfeed, you're competing against every advertiser in the world. Because if you think about like Blake, Blake doesn't just have one interest. Right? Right. He has multiple hitches, therefore, anyone that's trying to target Blake, listen to Blake likes, music, he likes fishing, he likes, you know, marketing, he likes creative editing, right? All these advertisers that are trying to sell to that particular pocket, are still trying to reach Blake. Yeah. You see what I mean? So it's like, so you're competing with a lot more people than you actually think on a newsfeed because there's only one placement versus on Google, you have multiple placements that you can go after Blake. And it doesn't have to just you're not competing with everyone in the world going after that exact

Blake Beus  32:52  
intent. Right. And in general intent. And this is where Google is great is the intent is oftentimes relatively singular. Yeah, if I hop into Google, I have one purpose. I'm not hopping into Google and typing in the search bar. I need to find some new dog shampoo. And I need a real estate agent. Yep. And I need to find someone to clean my carpets. And my car's been making some weird noises. So I need to find a mechanic. I'm not doing that I'm searching for one of those things at a time. And then that intent can pop up whatever those ads are. So I'm not competing against all of those other things.

Greg Marshall  33:25  
Exactly. And so that's, that's really what why I think, big opportunity comes kind of like in that Google ecosystem that a lot of people don't use. I know in the E commerce space because of intimidation. The ads feel harder, like scarier because they there's so many within the app platforms, there's so many things to like, click on gotchas to like, you know, yes. Oh,

Blake Beus  33:51  
we've we've experienced, we've bumped into some gotchas. And maybe maybe we can have a podcast because this is getting kind of long, where we talk about some of those gotchas on Google. They're not hard, but you just need to be aware of them. Because there are ways that you can accidentally waste waste your budget

Greg Marshall  34:05  
and fortunately, I've done that

Blake Beus  34:09  
too. So anyway, let's let's wrap this up, Greg. How can people reach out Yeah, so

Greg Marshall  34:15  
you go to Greg marshall.co and book a call you can do a free strategy session and what about you,

Blake Beus  34:20  
you just go to Blake Beus calm and the big thing I'm kind of pushing right now is my SM three group it's targeted towards people between you know if you have 100 or 100,000 followers on how to essentially use us marketing strategies how to post consistently how to make that work for you, instead of making your social media strategies take over here. Oh, I

Greg Marshall  34:40  
exactly. So alright, well outside of that. Hopefully you guys enjoyed the episode. I will talk to you guys next time. Bye.

 

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